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So far Tri-Village Chamber has created 37 blog entries.

Optimize Chiropractic – Business Inspires

This month we talk with Dr. Jake Coffman, owner of Optimize Chiropractic. He is 1 of 200 doctors trained in the QSM3 protocol for structural correction. What does that mean for you as a patient? Find out in this episode.

Listen to “Optimize Chiropractic” on Spreaker.

https://www.optimizecolumbus.com/
https://www.facebook.com/OptimizeColumbus/
https://www.instagram.com/optimize_chiropractic/
https://www.linkedin.com/in/j-coffmancolumbuschiropractor/

Thank you for downloading, listening and subscribing to Business Inspires, a TriVillage Chamber Partnership podcast, presented by The Village of Marble Cliff.

With more than 60 years as an integral part of the Grandview, Upper Arlington and Marble Cliff communities, the TriVillage Chamber Partnership is dedicated to a singular purpose – the success of the business community.

To schedule a guest appearance, or find out more about sponsoring Business Inspires, send an email to stephanie@chamberpartnership.org

Please take a moment to rate and review our podcast in Apple Podcasts. That helps us spread the word about Business Inspires! Here’s how – http://pleasereviewmypodcast.com/businessinspires

 

By |2019-04-08T17:58:55+00:00April 4th, 2019|Business Inspires|0 Comments

Haven Collective – Business Inspires

In this episode, we talk with Melissa Blackburn, co-creator of Haven Collective in Upper Arlington (OH).

“We are also constantly doing events for our members. We’re committed to helping them grow personally and professionally and get out of their shell with some networking, but fun networking so that they can learn how to pitch what they do, and meet other entrepreneurs.”

“There’s a lot going on at Haven. But really, we try and stress the collaboration in the community aspect and making sure everyone understands they have other entrepreneurs around them that are on the same journey that can help them. Not just because they can understand what they’re going through, but could possibly help their business grow through collaboration.”

By |2019-02-15T15:45:12+00:00February 15th, 2019|Business Inspires|0 Comments

Metta Psychology – Business Inspires

We’re excited to have one of our very active member businesses, Metta Psychology Group, on the podcast!

Dr. Kelli Riedl joined us on Business Inspires to discuss the psychology practice, and a bit about her own career.

We talk about:

  • The societal and cultural change in awareness of psychological health and wellness.
  • The role of a psychologist and how it changes based on family dynamics.
  • Metta Psychology Group’s team and various specialties.
  • Starting and building out the space for a new practice.

Thank you Dr. Riedl for providing insightful discussion about an important topic.

Metta Psychology Group is located at Five Points in Upper Arlington.

Stream the episode above (and find more ways to listen and subscribe below).

How to listen

Our partnership with North American Broadcasting and the Circle270Media Podcast Network has made the podcast possible.

Help spread the word by sharing this post and our podcast on social media. Success for this project means success for business in the Tri-Village area!

Please take a moment to rate and review our podcast in iTunes. That helps us spread the word about Business Inspires.

To schedule a guest appearance, or find out more about sponsoring Business Inspires, send an email to michelle@chamberpartnership.org

Check out more of our Business Inspires posts, for more show notes featuring a wide range of guests.

Please explore our Tri-Village Chamber Partnership member directory to discover more area businesses.

Don’t forget to view our upcoming events calendar for monthly luncheons, ribbon cuttings and more!

Thanks for listening!

By |2018-12-14T19:49:17+00:00October 30th, 2018|Business Inspires|0 Comments

Our new Executive Director

On behalf of the Tri-Village Chamber Partnership Board of Directors, we welcome Stephanie Evans as our new Executive Director.

As many of you know, Stephanie served as Membership Manager with the organization since mid-2017.  In this role, she worked closely with our former Executive Director Michelle Wilson. They formed a dynamic duo, helping increase our community connections and further our chamber’s goals.

Stephanie acted as the Interim Executive Director over the past month, and the Board made the unanimous decision to remove Interim from her title and offer her the full time position. Thankfully for the Board, Stephanie accepted.

Stephanie’s passion for our business community will lead us into our next great chapter.

Congratulations Stephanie – we look forward to continued success!

By |2018-10-23T13:21:04+00:00October 23rd, 2018|TVCP News|0 Comments

The Boutique Truck – Business Inspires

Cathy Turner, owner of The Boutique Truck joined us on our most recent podcast.

Ever since she was a child, Cathy showcased an entrepreneurial spirit. The Boutique Truck represents an innovative retail model. As a mobile fashion boutique, it was the perfect solution for Cathy to pursue her retail dreams.

Cathy works across the entire retail spectrum, from corporate retail to The Boutique Truck, her side business. On this episode, she shares what she’s learned over the years about starting your own business, new retail models, and figuring out your customer.

Stream the episode above (and find more ways to listen and subscribe below).

How to listen

Our partnership with North American Broadcasting and the Circle270Media Podcast Network has made the podcast possible.

Help spread the word by sharing this post and our podcast on social media. Success for this project means success for business in the Tri-Village area!

Please take a moment to rate and review our podcast in iTunes. That helps us spread the word about Business Inspires.

To schedule a guest appearance, or find out more about sponsoring Business Inspires, send an email to michelle@chamberpartnership.org

Check out more of our Business Inspires posts, for more show notes featuring a wide range of guests.

Please explore our Tri-Village Chamber Partnership member directory to discover more area businesses.

Don’t forget to view our upcoming events calendar for monthly luncheons, ribbon cuttings and more!

Thanks for listening!

By |2018-10-10T05:42:41+00:00September 26th, 2018|Business Inspires|0 Comments

Versa Coworking – Business Inspires

April Zimmerman Katz, president of Zimmerman Companies and founder of Versa coworking spaces, joins us on our most recent episode of Business Inspires podcast.

April’s specialty is creating exciting, functional interiors and spaces that suit the needs of a building while providing an engaging aesthetic. And she had a lot of space to work with in Versa’s location at 1201 Dublin Road, where we recorded this episode.

April talks about the burgeoning co-working space trend, and why flexibility appeals to everyone from individuals to enterprise clients. Her and her husband caught the wave on this industry, working to push the existing norms by developing a much larger shared space than their competitors. She shares lessons learned from being on the forefront of a trend, and discusses the learning curve that comes with new business models.

Versa’s new Arena District co-working space is on Nationwide and Neil.

Stream the episode above (and find more ways to listen and subscribe below).

How to listen

Our partnership with North American Broadcasting and the Circle270Media Podcast Network has made the podcast possible.

Help spread the word by sharing this post and our podcast on social media. Success for this project means success for business in the Tri-Village area!

Please take a moment to rate and review our podcast in iTunes. That helps us spread the word about Business Inspires.

To schedule a guest appearance, or find out more about sponsoring Business Inspires, send an email to michelle@chamberpartnership.org

Check out more of our Business Inspires posts, for more show notes featuring a wide range of guests.

Please explore our Tri-Village Chamber Partnership member directory to discover more area businesses.

Don’t forget to view our upcoming events calendar for monthly luncheons, ribbon cuttings and more!

Thanks for listening!

By |2018-10-10T05:42:41+00:00September 5th, 2018|Business Inspires|0 Comments

Online Presence: Website and Social Media

Our August Monthly Luncheon focused on how your business presents itself online.

Isaac Noland from Red Tail Design Co joined us to talk about websites and social media.

We’ve organized a condensed outline of his talk and some links to resources and further reading that can help your business.

Online presence

What your online presence looks like depends on:

  • Your industry
  • Size of your business
  • Where you are located; state, city, neighborhood
  • How much time and money you dedicate to using social media and your website

What is “online presence?”

A holistic view of how your brand is represented on the web.

More specifically, online presence is everything including:

  • The words on the homepage of your website
  • Your twitter profile pic
  • The link in your Instagram bio
  • The about section on your Facebook
[At the luncheon we talked] mainly about what is under your DIRECT control.

Two main components:

  • website
  • social media

Website

It is your home on the web. It may be a person’s first interaction with your brand.

If it’s messy, it can reflect poorly on your company.

It doesn’t need to look flashy or be complicated.

Clean, clear, succinct, informative.

It’s a place where people can answer their own questions about your business.

Ask yourself:

  • How do you think people use or access your website?
    • Mostly on phone or desktop?
  • Have you looked at your company’s website on your phone recently?
    • Tried to use it? If you didn’t know the website already, what would you think?
  • What elements of a website do you think are essential and why?
  • Have you Googled your own business recently?
    • What does the search results page look like?
  • How often do you update the site and what gets updated?
    • Is there a plan or process for updates? Even just a casual one?

Things to do when thinking about building a new site:

  • Look at competitors and others in your industry.
  • What features do their sites have? Do they make sense to have?
  • Make a list of sites you like, note why.
  • Make a list of sites you don’t like, note why.
  • Make a “sitemap,” the pages that you need a new site to have.
  • Plan out the written and visual content of each page.
  • You either need to provide it all or pay for it’s creation, or some mix of the two.*
  • Organize your brand files, make sure you have large pngs of your logo and as many resources as possible to provide.
  • Will you know how to update your site?
  • What if you want to work with a different company later?

*Website designers and developers are not copywriters, they are not photographers, they are not graphic designers. and vice versa. But, any given agency or group probably has some mix of those skills or at least works with people who do. In many cases you should be able to provide rough information and pay a dedicated copywriter (with web experience!) to make it work great for your site’s needs.

Next,

Social media

The big three:

  • Facebook
  • Twitter
  • Instagram

More specialized:

  • LinkedIn
    • Professional services, B2B
  • Pinterest
    • Visual, arts, creative, lifestyle, life brand, health, beauty

My philosophy for social media and small businesses

There is higher social media potential if someone directly involved with your business is actively using your social media. This means you or your employees personally managing your channels and actively using them every day.

Reasoning;

  • You care about your business more than anyone else
  • You or a direct employee will most likely be frequently present at your place of business
    • Newer, quicker and more casual social media offerings shine here
      • Instagram stories, for example
  • Hiring someone means paying them enough so they can spend the time to know your business as well as you do, and answer questions about it around the clock
  • You’ll spend a lot of time communicating with a hired outside person, providing
    • Pictures
      • Instead of just posting them yourself
    • Brand resources
    • Answers to their questions
      • Instead of just answering them yourself

Can you cut out the middleman? Leverage your intimate knowledge and familiarity of your business while having systems in place that prevent you from getting bogged down in the actual nitty-gritty?

With a little practice, I believe you can have a more robust, active, natural and organic feeling social media presence than you could achieve by hiring someone.

As for knowing where to start and getting that practice:

You can hire someone to create a strategy and train you on its use.

This person/company:

  • Audits your current online presence, researches audiences, industry etc
  • Creates social media goals to support your business goals
  • Designs an actionable plan and consults you on how to carry it out

For example, they can:

  • Identify what aspects of your business’ day-to-day life can be added to an Instagram story every morning, and what the text should be, and who should be tagged.
  • Develop clear, specific social media responsibilities for existing employees, allowing you to empower them with more responsibility (and compensation as necessary) to a degree that helps your business.
  • Help your business build its internal knowledge base and employee skill sets.

Cost analysis:

What does it cost to hire someone month to month,
Vs.
Paying more upfront for a strategy, and time spent with training and or promoting an employee .

I think that in many cases that should even out in less than half a year, and put you in a good spot.

Obviously in the real world it isn’t this clean cut. Building a strategy, sharing responsibilities, and learning new tools can and will look very different for each business.

Main point: it is not one-size-fits-all.

When hiring in the social media field, or identifying employee responsibilities:

Think about, is this person responsible for:

  • Taking photographs?
  • What media are they expected to write for? (Facebook posts, Instagram posts, tweets, blogs)
  • Designing graphics?
  • Making video?

The answer will be a combination of what you already know you want and need, and what a professional recommends. Ask questions! Play to your existing strengths and the strengths of your employees to get the most out of your time.

No matter what your media management structure looks like:

Easy things you can do NOW:

  • Look at all of your active accounts
  • Do you have any old or outdated information in them?
    • Very important for Facebook, there are SO MANY options and settings
  • Where does the bio link go on your Twitter or Instagram?
  • Do you have outdated admin lists on Facebook?

Plus

  • Check social media even if you think you DON’T have an account there, use their search function
  • Organize your properties. Collect passwords, usernames, emails associated with the accounts

How do you determine what social media are right for you?

Questions to ask:

  • What do your competitors use?
  • Where is your audience?
  • What tools do each social media channel offer?
  • How does this channel support your goals?

Can’t be avoided:
You need to dive in and spend time. Try out a new feature on some social media. Be deliberate and think about how your business can use it.


Resources

Download the above outline as a pdf.

In February, Isaac Noland spoke at the Chamber of Commerce Executives of Ohio Winter Conference, hosting sessions on social media with Libby Gierach, Director of the Hilliard Chamber of Commerce.

Included here are some select slides from that presentation. Focusing on Twiter and Instagram, they use examples from the TVCP’s social media when talking about tools available to you.

Click here to download a PowerPoint file of these supplemental materials. 

Blogs and publications to check out:

Social media management tools usually are good sources of information. They work to attract users with useful resources on their blogs.

Hootsuite Blog

Buffer Blog

Both have tons of articles about social media marketing.

For website stuff:

Search Engine Journal

Search Engine Land

All of these publications will have way more articles than you’ll need, so it can be overwhelming if you just dive in. But if you search for specific advice or poke around a bit, you’ll find relevant information that can be enlightening about how your business can use social media and your website.

We hope this has provided you with some useful advice!

Thanks to everyone who made it to Hofbrauhaus in August 2018 for our Monthly Luncheon.

By |2018-10-10T05:42:41+00:00August 13th, 2018|TVCP News|0 Comments